The Mill Design Studio created a cinematic product film for Bvlgari’s Serpenti Infinito necklace, exploring the interplay between creativity and the raw materials that define the piece. The visual language balances texture and cinematic richness, weaving together symbolic forms inspired by Bvlgari’s original sketches to reflect timeless craftsmanship and elemental harmony.
AKQA created 'New Rules' for Bvlgari, a bold social campaign celebrating the confidence and individuality of the modern Bvlgari woman. The concept used expressive hand gestures and empowering messages to inspire women to embrace life with unapologetic energy, driving significant engagement and follower growth on Instagram.
Sibling Rivalry collaborated with BVLGARI to modernize the brand’s image through a series of cinematic campaigns and animated brand experiences. From the Octo Global 360 campaign to the Serpenti launch and a living brand bible, the work reimagines BVLGARI’s heritage with contemporary energy and visual innovation.
Elizabeth Goodspeed explores the evolving definition of what constitutes a design studio in today’s creative industry. Through the experiences of designers Meredith Hattam and Lotta Nieminen, the article examines how solo practitioners navigate identity, naming, and perception when operating as studios. It highlights a shift toward transparency, flexibility, and collective models in independent design practice.
Creative Boom’s feature by Garrick Webster explores the growing field of live event illustration, highlighting how artists like Jacqueline Bissett, Esther Springett, Elise Lee, and Jo Bird are turning real-time drawing into lucrative opportunities. The article showcases how illustrators work across fashion, corporate, and cultural events, using both traditional and digital tools to create memorable experiences for clients and audiences alike.