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News & interviews

• Forma Icons’ Josep Duran on the stages, rules and secrets behind successful iconography design

  The Brand Identity · Aug 16, 2023 · Interview

  The Brand Identity interviews Josep Duran, partner at Barcelona-based Forma Icons, about the studio’s approach to iconography design. Duran discusses the origins of Forma Icons, their process for creating consistent and brand-aligned icon systems, and the challenges of balancing creativity with technical precision. The conversation also highlights notable projects for clients like Simon, Nespresso, and Visa, as well as Duran’s dream of designing Olympic pictograms.

  FormaForma IconsPocullEl Born CCSimonbranding
  Poppy Thaxter
• Witness Joins Sibling Rivalry Roster

  London-based directing duo Witness, composed of Simon Frost and Ben Hanson, have joined the roster of Sibling Rivalry. Known for their emotionally resonant storytelling and cinematic realism, the pair aim to expand their creative scope through the studio’s design and brand capabilities. Their work has earned recognition from major awards and global brands alike.

  WitnessSibling RivalryDellNational Geographic