The Brand Identity interviews Josep Duran, partner at Barcelona-based Forma Icons, about the studio’s approach to iconography design. Duran discusses the origins of Forma Icons, their process for creating consistent and brand-aligned icon systems, and the challenges of balancing creativity with technical precision. The conversation also highlights notable projects for clients like Simon, Nespresso, and Visa, as well as Duran’s dream of designing Olympic pictograms.
London-based directing duo Witness, composed of Simon Frost and Ben Hanson, have joined the roster of Sibling Rivalry. Known for their emotionally resonant storytelling and cinematic realism, the pair aim to expand their creative scope through the studio’s design and brand capabilities. Their work has earned recognition from major awards and global brands alike.
