Toward

Works with Titling Gothic, SangBleu Sunrise, Kingdom Italic, TT Ramillas, Beatrice, Eudoxus Sans, PolySans, Castledown

Their own site is set in Space Mono

Cases

• A&M Hospitality Group
• Brand Identity for A&M Hospitality Group
• Restaurant

• Absolute Performance
• Rebrand and Website Design for Absolute Performance
• Equipment

• Affinity
• Brand Identity and Website Design for Affinity
• Website, Engineering, Talent

• Batch Ice Cream
• Brand Identity and Packaging for Batch Ice Cream
• Signage

Key people

Designers and creative leads attributed to Toward in press coverage.

News & interviews

• 2025's Outdated Creatives Buzzwords and Alternatives

  Creative Boom · Jan 29, 2025

  Creative Boom’s Abbey Bamford explores the most overused buzzwords in the creative industry for 2025, gathering opinions from designers, strategists, and writers across various studios. The article humorously critiques terms like 'purpose-led', 'strategy', 'premium', and 'sustainability', offering more meaningful alternatives and encouraging clearer, more human communication. It reflects a broader trend toward authenticity and substance in creative language.

  FerrgoodTowardThe Workroomeditorial
• "2025 Creative Buzzwords to Abandon and Their Alternatives"

  Creative Boom · Jan 29, 2025

  Creative Boom’s feature by Abbey Bamford explores the most overused buzzwords in the creative industry for 2025 and what professionals suggest using instead. Designers, strategists, and writers from various studios share their frustrations with terms like 'purpose-led', 'strategy', 'premium', and 'authentic', advocating for clearer, more meaningful language. The article humorously critiques industry jargon while promoting more honest communication.

  FerrgoodTowardThe Workroomeditorial

Clients