Toward Studio partnered with Cardiff City FC to refine and modernize the club’s visual identity. The project included developing new brand assets, a custom typeface, refined color palette, and cohesive art direction applied across digital and physical touchpoints to unify the fan experience.
Toward developed an engaging campaign for Cardiff City FC to launch their new Adidas 2021/22 kits. The concept celebrated the club’s community by capturing authentic moments of fans and players across Cardiff, resulting in a 55% increase in sales and over 600K Twitter impressions.