Used by Focus Lab, Mirage, Pentagram
Set for Formance, GSA Capital, Tihive
Cases set in Space Mono, as credited by the studios in their own writeups.
London-based consultancy ZAG rebranded the World Supercross Championship following its acquisition by Bia Sports Group. The project aimed to rebuild credibility and modernize the sport’s image through a fan-first strategy, custom typography, and a visual system inspired by tyre treads and global reach. The resulting identity, anchored by the motto ‘Make Dirt Fly,’ positions World Supercross as an authentic and distinctive brand within motorsport.
View Source developed a new brand identity and UI for blockchain platform Moonbeam, embracing an ethereal concept inspired by 'moonlit photosynthesis.' The project combines AI-generated imagery, 3D animation by Studio Gamma, and a refined typographic system to create a distinctive, atmospheric digital experience. The rebrand moves away from typical web3 aesthetics, positioning Moonbeam as a mature and innovative platform.
The article covers the comprehensive rebrand of De Dietrich, led by Olympia de Dietrich and Jamie Quantrill, with creative execution by Paris-based studio Be Dandy. The new identity modernises the historic horn emblem through 3D materials, gradients, and a custom wordmark, reflecting the company’s evolution from a product brand to a unified industrial group.
The Brand Identity’s 'The Edit' roundup highlights five creative projects, including Hey Studio’s colourful packaging for its own Hey Hola Coffee. Other features include Yee Poon’s rave-inspired identity for Dry Run, TRY Design’s joyful rebrand for Dansekampen, Diego Aguilar Villalobos’ dualistic identity for Virreina, and Struckmann Studio’s tech-forward rebrand for Northware. The article showcases diverse global design approaches across branding, packaging, and digital identity.