Mirage

Mirage is an independent creative design and branding agency based in Berlin, Germany. The studio specializes in brand strategy, identity design, visual communication, and business transformation. Guided by empathy, intelligence, and cultural insight, Mirage helps startups and global enterprises translate strategic goals into powerful, high-performing brand experiences. Their integrated approach combines research, creativity, and design innovation to deliver clarity, relevance, and measurable impact across markets and platforms. With a commitment to purposeful design and long-term growth, Mirage positions brands to evolve, connect, and thrive in a rapidly changing world.

https://thisismirage.com/

Berlin, Germany

15 Cases

Known for:miragebrand identityvisual identityberlinminimalisttransport

mirageberlin

Cases

Gewu
Brand Identity For Gewu
Awareness, Balance, Environment, Platform, Wellbeing

H3r Lab
Brand Identity For H3r Lab

H3r Lab - Mirage design work cover image

H3r Lab
Brand Identity And Naming For H3r Lab

Mimacom
Brand Identity And Website For Swiss Software Company Mimacom
Collaboration, Journey, Narrative, Palette, Technology

Mimacom - Mirage design work cover image

Mövenpick Hotels & Resorts
Marketing Campaign For Mövenpick Hotels & Resorts
Awareness, Connection, Culinary, Emotion, Experience

Mövenpick Hotels & Resorts - Mirage design work cover image

News & interviews

Clients

Gewu

H3R LAB

Mimacom

Mövenpick Hotels & Resorts

Villa Borobudur Resort

Yellowstone Development

Tech Stack

Technologies detected on Mirage's website.

WordPressplatform

Google Analytics 4analytics

Splideother

Alpine.jsother

jQueryother

Occultural
Visual Identity For Occultural Festival
Book, Content, Event, Experience, Imagination

Occultural - Mirage design work cover image

The Brand Identity · May 10, 2023

Berlin-based studio Mirage developed a new brand identity for Swiss software company Mimacom, balancing the firm’s technological precision with a human, community-driven tone. The rebrand features a custom lowercase logotype, geometric forms, and the RB Campton typeface by Studio René Bieder to convey clarity and approachability. The project unites corporate structure with a friendly, collaborative aesthetic across digital and print applications.

MirageStudio René BiederMimacombranding

Mirage simplifies Rouvia’s logistics offering with roads, rails and waterways branding

The Brand Identity · Nov 28, 2022

Berlin-based studio Mirage developed a new brand identity for sustainable logistics company Rouvia, simplifying its complex multimodal transport offering through a system inspired by roads, rails, and waterways. The identity features a custom wordmark, bespoke typography from Playtype, and a vibrant coral and dark blue palette that balances innovation with stability.

MiragePlaytypeRouviabranding

Berlin-based agency Mirage on designing with empathy, purpose and a Stoicism-inspired approach

The Brand Identity · Aug 16, 2022 · Interview

The Brand Identity interviews Berlin-based agency Mirage, exploring its empathy-driven and Stoicism-inspired approach to branding and design. Founder Mike Piepers and Creative Director Alex Popov discuss the studio’s origins, philosophy, and evolving methodology. They emphasize empathy, purpose, and continuous learning as central to Mirage’s creative process and culture.

MirageThe SolutionTiHivebranding

Mirage’s pixel-focused identity for TiHive finds inspiration in the electromagnetic spectrum

The Brand Identity · Jul 26, 2022

Berlin-based studio Mirage created a pixel-focused brand identity for French tech start-up TiHive, inspired by the electromagnetic spectrum and the company’s TeraHertz technology. The identity features multicolour gradients, a futuristic logotype, and a typographic system combining Space Grotesk, Formular, and Space Mono. The result conveys innovation and technological progress through a vivid, spectrum-based visual language.

MirageTiHivebranding

Mirage

Cases

News & interviews

Clients

Tech Stack

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