In their own words
Gradients symbolise processes and the flow of life.
In the centre of the circles it’s vague; however, the borders become clear and give direction. This represents pushing the edge of our understanding.
The logo is a modernised, cleaned and humanised adaptation of the previous logo.
All caps were transformed to lowercase to show the openness and humble character of the Swiss tech company.
The characteristics of Campton rhyme seamlessly with the personality of the logotype.
The shapes and forms, the rounded as well as sharp edges, are inspired by the dynamism of the different modes of transport Rouvia is offering through its platform.
The coral conveys a feeling of vibrance, as Rouvia is innovating a legacy industry.
The dark blue emphasises its balance and stability, a strong colour to stabilise the coral.
Empathy truly is at the core of everything we do.
Our main focus is to create results that meaningfully participate in people’s lives.
Articles & interviews5
- Mirage designs Gewu’s balanced look inspired by harmony and well-being
Berlin-based studio Mirage developed a holistic brand identity for wellness startup Gewu, focusing on harmony, balance, and interconnectedness. The design features soft gradients, circular motifs, and a custom hand-drawn logotype symbolising the flow of life and personal growth. TypeType’s TT Phobos and TT Norms Pro provide a balanced typographic pairing that reinforces the brand’s human and tranquil tone.
- Mirage’s identity for Mimacom typifies the software company’s balance of community and computing
Berlin-based studio Mirage developed a new brand identity for Swiss software company Mimacom, balancing the firm’s technological precision with a human, community-driven tone. The rebrand features a custom lowercase logotype, geometric forms, and the RB Campton typeface by Studio René Bieder to convey clarity and approachability. The project unites corporate structure with a friendly, collaborative aesthetic across digital and print applications.
- Mirage simplifies Rouvia’s logistics offering with roads, rails and waterways branding