Parker

Creative Boom · Oct 17, 2024

Creative Boom’s feature by Katy Cowan explores the key font trends expected in 2025, drawing insights from designers across several studios. The article highlights a return of serif typefaces, a pushback against minimalist sans serifs, and the continued rise of variable and expressive fonts. It also notes a growing interest in neo-retro and DIY-inspired typography as brands seek individuality and emotional connection.

The Brand Identity · May 2, 2024

The article highlights seven contemporary brand identities within the transport sector, showcasing how design studios like Parker, Studio South, and Mirage are shaping the visual language of mobility. Each project—from electric scooters to delivery services—demonstrates how clarity, sustainability, and innovation define modern transport branding.

The Brand Identity · Apr 23, 2024

Seattle-based studio Parker created a refined yet characterful brand identity for homeware brand Holcomb. The design features a custom wordmark based on Lausanne, paired with GT Super, and supported by technical illustrations silk-screened on kraft paper. The identity balances utilitarian restraint with a playful cursive 'H' symbol that captures the spirit of cooking.

The Brand Identity · Mar 29, 2024

The article by The Brand Identity, written by Poppy Thaxter, showcases ten standout brand identities for furniture and homeware companies. It highlights how each design balances aesthetic appeal and brand storytelling, featuring studios such as Clase, Cossette, Decade, MISKA STUDIO, and others. The piece celebrates the importance of distinctive visual identities in a competitive furniture market.

The Brand Identity · Aug 28, 2023

The Brand Identity rounds up 15 varied business-card designs from previously featured identity projects, including work by MAUD, Parker, DIA Studio, DutchScot and Heydays. The selection highlights the continued appeal of printed cards across restaurant, technology, wine, telecoms, retail and investment brands.

The Brand Identity · Apr 25, 2023

Seattle-based studio Parker developed a warm, human-centered rebrand for the Myers & Briggs Foundation, reflecting its mission to help people understand themselves and others. The identity uses Commercial Type’s Graphik, a flexible color system inspired by the 16 personality types, and welcoming photography by Ben Lindbloom. The result is a balanced, approachable brand that bridges the foundation’s history and future.

The Brand Identity · Aug 17, 2022

Seattle-based studio Parker created a new brand identity for Clutch Automotive, blending the nostalgic charm of traditional auto shops with a modern sensibility. The identity features a hand-rendered script logotype and the Plaak typeface, achieving a balance between mechanical precision and approachable warmth. The design reflects Clutch’s mission to modernize while preserving the local, independent spirit of automotive repair culture.

The Brand Identity · Aug 1, 2022

Seattle-based studio Parker developed a refined and minimalist brand identity for global crypto investment brand Prismatic. The design emphasizes clarity and trust through a muted color palette, custom typography, and a prismatic distortion motif. Creative Director Tyler Eide led the project, with 3D work by Sebastian Camens.

The Brand Identity · Jul 18, 2022

Seattle creative studio Parker developed a typographically led identity for Keeps, an American sustainable furniture brand. The system centres on the bespoke Keeps Sans typeface, supported by Editorial New and Mabry, and uses organic image containers, vivid orange accents and recycled paper stocks to connect the brand with natural materials and responsible production.

The Brand Identity · Jun 23, 2020

Seattle-based studio Parker rebranded cosmetics company Firsthand Supply with an identity that balances industrial precision and human warmth. The project features custom typography, sustainable packaging, and a hand-drawn logo reflecting the brand’s humanitarian ethos. The design uses recycled materials, monochrome tones, and pastel accents to modernize the brand while maintaining its approachable character.