Used by illo, Fiasco, Parker, Decimal Studios
Set for Blameless, Holcomb, Round, The Depths She Will Reach
Find design references using GT Super. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.
BP&O features Wolff Olins’ new branding for the New York Botanical Garden, a vibrant and flexible identity that balances Bronx boldness with organic lushness. The rebrand introduces a bespoke typeface, NYBG Gothic, and a bold color palette inspired by the garden’s diverse landscapes. The project reflects NYBG’s renewed global mission under new leadership and positions it as both a cultural and environmental leader.
Toronto-based studio Vanderbrand developed a refined brand identity for One Delisle, a residential tower designed by architect Jeanne Gang. The project features a bespoke typeface created by Letters from Sweden, complemented by Spezia and GT Super, and a monochromatic palette accented with light sage. The result is a sophisticated, architectural identity reflecting the building’s elegance and context.
COLLINS has refreshed Medium’s brand identity and website, evolving its visual system while maintaining ties to its editorial roots. The project introduced a new ellipsis logomark, dynamic typographic illustrations, and a refined typographic pairing of GT Super and Söhne. The refresh aims to balance flexibility and consistency as Medium continues to grow its global readership.
BP&O’s feature on Jack Renwick Studio’s branding for Brigade Court explores how the London-based studio developed the name, identity, and communications for a property development in Southwark. The concept 'Traditionally Different' juxtaposes the site’s historic fire station heritage with modern living through type, imagery, and materials. The project’s design language spans brochures, signage, and a marketing suite, balancing sophistication with playful historical references.
