With a symbol that brings “the flavour,” Parker whips up a well-seasoned identity for HolcombThe Brand Identity · Apr 23, 2024
Seattle-based studio Parker created a refined yet characterful brand identity for homeware brand Holcomb. The design features a custom wordmark based on Lausanne, paired with GT Super, and supported by technical illustrations silk-screened on kraft paper. The identity balances utilitarian restraint with a playful cursive 'H' symbol that captures the spirit of cooking.