New York Botanical Garden

Design work for New York Botanical Garden, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Aug 2024

Brand Identity 1

Design cases by studio

Wolff Olins (1)

Visual Identity for the New York Botanical Garden
Wolff Olins partnered with the New York Botanical Garden to refresh its brand, capturing both its local Bronx roots and global scientific significance. The new identity balances organic vibrancy with urban confidence, positioning NYBG as a bold, active leader in environmental action and plant science.
Garden, Plant, River

Designers behind the work

Designers and creative leads credited on New York Botanical Garden projects in press coverage.

Milton Glaserat Milton Glaser Studio8

Ryan Bugdenat R&M6

News & interviews

New Branding for New York Botanical Garden by Wolff Olins

BP&O · Feb 22, 2024

BP&O features Wolff Olins’ new branding for the New York Botanical Garden, a vibrant and flexible identity that balances Bronx boldness with organic lushness. The rebrand introduces a bespoke typeface, NYBG Gothic, and a bold color palette inspired by the garden’s diverse landscapes. The project reflects NYBG’s renewed global mission under new leadership and positions it as both a cultural and environmental leader.

Wolff Olins PentagramEvil MartiansNew York Botanical Gardenbranding

Emily Gosling