Keen

Creative Boom · Sep 10, 2026

Mother Design has rebranded Keen, an online marketplace for spiritual advisors, to position psychic guidance as a source of human perspective and support rather than simply future prediction. Rejecting conventional minimalist wellness aesthetics, the identity uses a rich folk-art-inspired illustrated world by María Jesús Contreras, early-pigment-inspired colours, expressive typography and people-focused photography across Keen's digital channels.

The Brand Identity · Sep 9, 2026

Mac Moss Studio created a global identity system for KEEN Running as the footwear brand entered trail running in 2026 with the Seek, Roam and Wander models. The work redraws the KEEN logo as lichen and extends its organic, handmade character through pastel green, custom illustration, icons, typography, key art and experimental 3D motion.

Creative Boom · Jun 11, 2025

Creative Boom features 'A Little Story About Forever', a short film by KEEN and artist-filmmaker Max Romey that uses watercolour and storytelling to address the issue of 'forever chemicals' (PFAS). The film, featuring Mark Ruffalo, blends family moments, environmental advocacy, and hope to inspire small actions toward change. It marks the first in KEEN's new KEEN Effect Films series promoting sustainability through creative storytelling.