Ariana Hellebuyck
In their own words
Purple Garden is for people who already have a deep connection with spirituality and see it as an active part of how they navigate their lives. We wanted the brand to reflect the depth of the experiences our guides provide and make that connection feel just as powerful in a digital environment.
Mother Design has created something that feels distinctive to Purple Garden and true to our audience, while giving us a richer and more immersive platform for the next stage of the brand.
Our ambition wasn't simply to modernise Keen; it was to change how people think about psychic guidance. We wanted a brand that felt relevant to the way people approach wellbeing today while staying true to the spiritual expertise that has always set Keen apart. Mother Design struck that balance perfectly, creating an identity that feels more accessible and trustworthy without losing the authenticity of who we are.
Our ambition wasn't simply to modernise Keen; it was to change how people think about psychic guidance. We wanted a brand that felt relevant to the way people approach wellbeing today while staying true to the spiritual expertise that has always set Keen apart. Mother Design struck that balance perfectly, creating an identity that feels more accessible and trustworthy without losing the authenticity of who we are.
Articles & interviews3
- Mother Design rebrands Purple Garden with séance-led identity
London studio Mother Design has created a new identity for Purple Garden, an online and mobile psychic-services platform owned within the Ingenio portfolio. The rebrand was developed through a séance, chakra reading, and automatic drawing and writing workshop, producing a tactile, spontaneous brand world built around warm purples, expressive typography, a crystal-like glyph, and motion.
- Mother Design rebrands Keen with folk-art challenge to wellness minimalism
Mother Design has rebranded Keen, an online marketplace for spiritual advisors, to position psychic guidance as human support and perspective rather than future prediction. Rejecting standard minimalist wellness aesthetics, the identity uses María Jesús Contreras's folk-art-inspired illustrations, early-pigment-inspired colours, expressive typography and human photography across Keen's website, app and social channels.
- Mother Design rebrands Keen with folk-art style to challenge wellness minimalism