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Our ambition wasn't simply to modernise Keen; it was to change how people think about psychic guidance. We wanted a brand that felt relevant to the way people approach wellbeing today while staying true to the spiritual expertise that has always set Keen apart. Mother Design struck that balance perfectly, creating an identity that feels more accessible and trustworthy without losing the authenticity of who we are.
Our ambition wasn't simply to modernise Keen; it was to change how people think about psychic guidance. We wanted a brand that felt relevant to the way people approach wellbeing today while staying true to the spiritual expertise that has always set Keen apart. Mother Design struck that balance perfectly, creating an identity that feels more accessible and trustworthy without losing the authenticity of who we are.
Mother Design has rebranded Keen, an online marketplace for spiritual advisors, to position psychic guidance as human support and perspective rather than future prediction. Rejecting standard minimalist wellness aesthetics, the identity uses María Jesús Contreras's folk-art-inspired illustrations, early-pigment-inspired colours, expressive typography and human photography across Keen's website, app and social channels.
Mother Design has rebranded Keen, an online marketplace for spiritual advisors, to position psychic guidance as a source of human perspective and support rather than simply future prediction. Rejecting conventional minimalist wellness aesthetics, the identity uses a rich folk-art-inspired illustrated world by María Jesús Contreras, early-pigment-inspired colours, expressive typography and people-focused photography across Keen's digital channels.