PLUSMINUS Studio created a warm, character-driven brand identity for Berlin eatery Nice Pies, centered around a chubby, hand-drawn pie mascot. The design combines playful illustration with the Champ typeface and a bright orange palette inspired by the pies themselves. The identity captures the handcrafted, friendly spirit of the brand while allowing room for future brand extensions.
Dutch designer Tim Tijink, alongside Brent van den Elshout, created a dynamic, type-led identity for Amsterdam’s Minimal Collective. The design uses an oval grid and Gradient Type’s PolySans to reflect the collective’s multidisciplinary nature, combining music, art, and technology. A muted palette of black, grey, and Tidewater Green complements the brand’s progressive and minimal ethos.
Tim TijinkMinimal CollectiveInkognito StudiosMinimal Collectivebranding