Sweet Chick
Design work for Sweet Chick, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Dec 2025
- Brand Identity 2
Design cases by studio
Saint Urbain (1)
- Brand Identity for Sweet Chick Restaurant Chain
- Saint Urbain reimagined the identity of Sweet Chick, a fast-casual Chicken ‘n’ Waffles brand co-founded by Nas. The refreshed branding embraces New York’s urban culture with graffiti-inspired typography, bold color contrasts, and a playful mascot, creating a scalable and inclusive identity that appeals to a broad audience.
High Tide (1)
- Brand Identity Refresh for Sweet Chick
- High Tide partnered with Sweet Chick to revitalize their brand identity, packaging, and website as the restaurant expanded beyond food into lifestyle products. Drawing from hip hop culture, 1970s diner aesthetics, and their mascot Eggbert, the new identity captures a bold yet approachable personality that reflects Sweet Chick’s roots and community spirit.
Designers behind the work
Designers and creative leads credited on Sweet Chick projects in press coverage.
