Based in New York, Saint Urbain is an award-winning creative agency founded by Alex Ostroff. The multidisciplinary team of designers, strategists, and writers crafts distinctive brand identities and storytelling experiences for clients including YouTube, Milu, and Black Seed Bagels. Known for cinematic and culturally attuned design, the studio delivers full-service branding and production across diverse industries. Saint Urbain’s work has earned recognition from The Dieline, ADC Awards, Pentawards, and the World Brand Design Society, reflecting its commitment to originality and craft in shaping brands that resonate globally.
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Saint Urbain has developed a modular, typographically driven identity for New York’s new hotel Now Now. The brand balances human warmth with metropolitan structure, using the Ginestra typeface and gradient color schemes to evoke introspection and motion. The identity reflects the hotel’s ethos of presence and community for modern travelers.
BP&O features Saint Urbain’s branding for Buena Fé, an organic tequila-based canned cocktail made in Jalisco, Mexico. The identity includes naming, a mellow blue wordmark inspired by agave, and playful fruit illustrations that evoke handcrafted charm. Lifestyle photography and nostalgic design cues position the brand within the trend of 'eternal summer' products with authentic Mexican roots.
BP&O features Saint Urbain’s rebrand for Entrée, a fine-dining meal delivery service. The new identity uses table-setting inspired shapes, a muted yet expressive color palette, and refined typography to convey sophistication and joy. While the typography is critiqued as somewhat generic, the packaging and photography are praised for their clarity and elegance.