Saint Urbain

BP&O · Apr 23, 2026

BP&O’s Emily Gosling reviews Saint Urbain’s brand identity for Toronto-based Gaptooth Soda, a botanical soda brand celebrating imperfection. The identity uses hand-drawn typography, asymmetrical compositions, and bright colors to reflect the founder’s gap-toothed smile and the brand’s ethos of individuality. Saint Urbain handled naming, strategy, packaging, and visual design across multiple touchpoints.

· Apr 22, 2026

The article spotlights Saint-Urbain’s packaging design for Gap Tooth Soda, a beverage brand that celebrates imperfection through playful fruit illustrations and clean typography. The design rejects overly polished or wellness-coded aesthetics, instead embracing a human, offbeat charm that feels both current and approachable.

· Apr 14, 2026

Saint-Urbain created the identity and packaging system for Motorcycle Matcha, a premium matcha brand founded after Gaston Becherano travelled across Japan by motorcycle to find tea-farm partners. The design avoids conventional matcha wellness cues in favor of a restrained, editorial visual language informed by traditional Japanese design and mid-century motorcycle advertising.

The Brand Identity · Apr 6, 2026

Saint-Urbain rebranded Digs Dog Care, formerly Better Than Home, into a hospitality-inspired national brand system. The rebrand unifies diverse local operators under a cohesive identity featuring a custom abstract dog icon, bold color palette, and modular shape system. The design balances professionalism and warmth, supporting scalability across packaging, signage, and digital platforms.

· Apr 3, 2026

The article spotlights Saint-Urbain’s packaging design for Tómbola, an ice cream brand inspired by Mexican dessert culture. Each pint is designed like a modern Lotería card, using playful illustrations and pastel colors to tell a unique flavor story. The design moves away from typical ice cream cues, creating a collectible and narrative-driven brand experience.

The Brand Identity · Mar 24, 2026

Saint-Urbain developed a conceptual brand identity for the West Village Partnership, reimagining the neighbourhood as an active verb rather than a static place. Drawing from local typography, community participation, and the area’s irregular geometry, the identity uses tactile type, vibrant colours, and documentary photography to reflect the spirit of collective life. The project spans strategy, design, copywriting, motion, and 3D concepts, positioning the West Village as a living, participatory environment.

BP&O · Mar 17, 2026

BP&O features Saint-Urbain’s brand identity for Digs, a US-based dogcare company offering daycare, grooming, and training services. The New York agency developed the brand from the ground up, including naming, strategy, and visual identity. The design balances warmth and professionalism through a clever dog-nose logo, vibrant yet restrained color palette, and retro-leaning illustrations.

The Brand Identity · Mar 9, 2026

Saint-Urbain rebranded the dating app CERCA to stand out in a saturated market by emphasizing trust, clarity, and human connection. The identity combines bold sans serif typography with loose line-drawn illustrations and a restrained black-and-white palette. The result positions CERCA as a confident yet approachable brand that reflects the authenticity of real-world connections.

It's Nice That · Mar 2, 2026

Saint Urbain created a playful and human brand identity for the new dating app Cerca, emphasizing closeness and emotional warmth through animation, illustration, and photography. The identity balances boldness and relatability, using nostalgic and humorous visuals to make dating feel approachable and fun. The project reflects a modern yet sentimental take on digital connection.

BP&O · Feb 26, 2026

BP&O’s Emily Gosling reviews Saint-Urbain’s branding for the dating app Cerca, which connects users through mutual contacts. The New York studio developed the app’s identity, strategy, and design, using bold typography, textured illustrations, and a confident tone to convey trust and humanity. The result positions Cerca as a lifestyle brand that bridges digital and physical spaces with a refined yet playful aesthetic.

Creative Boom · Feb 25, 2026

Creative Boom reports on Saint-Urbain’s rebrand for CERCA, a dating app that connects people through mutual friends rather than strangers. The New York studio created a confident black-and-white identity balanced by loose illustrations and candid photography, positioning CERCA as a more intentional and human alternative in the dating app space.

Creative Boom · Jan 12, 2026

Creative Boom’s feature on Saint-Urbain’s branding for Yoshi, a new matcha liqueur, highlights how the New York studio avoided clichéd Japanese motifs in favor of a refined, culturally sensitive identity. The design uses a spiral symbol inspired by the matcha whisk, hand-drawn typography, and bold packaging to balance authenticity with modern appeal. The article praises the project as a model for cross-cultural branding done right.

BP&O · Jan 8, 2026

BP&O features Saint-Urbain’s brand identity for Yoshi, the first premium matcha liqueur. The project blends ritual and nightlife influences through hand-drawn typography, a swirl motif inspired by the matcha whisk, and a bold green packaging system. Writer Emily Gosling praises the design as a standout example of contemporary branding that feels both fresh and timeless.

The Brand Identity · Dec 19, 2025

Saint-Urbain developed the full brand identity for Yoshi, the first premium matcha liqueur, blending Japanese tea ceremony traditions with contemporary nightlife culture. The project includes strategy, packaging, motion, and copywriting, featuring a hand-drawn wordmark, spiral symbol, and modern typographic system. The design balances ritual and energy, positioning Yoshi as a new category in the spirits market.

Creative Boom · Dec 9, 2025

Saint-Urbain created the brand identity for Cob, a new sorghum-based snack brand backed by Jessica Davidoff and Novak Djokovic. The design draws inspiration from 1970s kitchen culture, combining nostalgic warmth with modern clarity. The project includes naming, strategy, packaging, and a joyful visual system that reimagines clean eating with optimism and personality.

The Brand Identity · Dec 4, 2025

Saint-Urbain created a nostalgic yet modern brand identity for Cob Foods, a sorghum-based snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The design draws from 1970s kitchen culture, using sunny colors, playful patterns, and a custom condensed wordmark to evoke warmth and joy. The project redefines 'better-for-you' branding by emphasizing optimism and indulgence rather than restraint.

BP&O · Nov 11, 2025

BP&O’s Emily Gosling reviews Saint Urbain’s branding and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The identity features a bold retro wordmark, nostalgic color palette, and typefaces Subtil Grotesk, Obviously, and GT Standard. Despite some critique of the 'clean eating' rhetoric, the design is praised for its joyful, confident, and iconic execution.