Diggin' itBP&O · Mar 17, 2026
BP&O features Saint-Urbain’s brand identity for Digs, a US-based dogcare company offering daycare, grooming, and training services. The New York agency developed the brand from the ground up, including naming, strategy, and visual identity. The design balances warmth and professionalism through a clever dog-nose logo, vibrant yet restrained color palette, and retro-leaning illustrations.
