Used by Saint Urbain
Cases set in Obviously, as credited by the studios in their own writeups.
BP&O · Nov 11, 2025
BP&O’s Emily Gosling reviews Saint Urbain’s branding and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The identity features a bold retro wordmark, nostalgic color palette, and typefaces Subtil Grotesk, Obviously, and GT Standard. Despite some critique of the 'clean eating' rhetoric, the design is praised for its joyful, confident, and iconic execution.
Creative Boom · Oct 17, 2024
Creative Boom’s 2025 font roundup highlights 50 typefaces expected to shape the year’s visual landscape. The article, written by Katy Cowan, gathers community input to showcase a mix of reimagined classics and innovative new designs, reflecting trends like elegant serifs, expressive sans serifs, and versatile variable fonts. It features work from notable designers and foundries including Fred Smeijers, Margot Lévêque, Pangram Pangram, and Oh No Type Co.
SEESAW · Apr 30, 2024
SEESAW features the personal website of product designer Conor O'Hollaren, showcasing his portfolio and design work. The site employs a mix of contemporary typefaces including Obviously Wide and SF Pro, reflecting a clean and professional digital aesthetic.
SEESAW · Feb 13, 2024
SEESAW features Rally Space, a digital platform offering storytelling tools for teams. The listing highlights the website’s design and its use of multiple contemporary typefaces including Inter and Epilogue. The project is categorized under creative tools, productivity, and marketing.
The Brand Identity · Apr 20, 2022
The Brand Identity features Decimal’s bright and bouncy visual identity for Echio, a new live-streaming platform connecting musicians and fans. The NYC-based studio developed a dynamic system using geometric forms, vibrant colors, and a circular logomark symbolizing artist-fan interaction. The identity employs Clash, Matter, and Obviously typefaces to convey energy, friendliness, and digital fluency.
The Brand Identity · Jan 6, 2022
The Brand Identity’s 'The Edit' highlights five new design projects, including Mesh Scandinavia’s minimal rebrand for Kingsbury Run Capital. Other featured works include Eucalyptus’ Juniper identity with illustrations by Ilana Bodenstein, Warriors Studio’s energetic rebrand for Mungo’s Hi Fi, Daniel Britton’s industrial design for Centre 31, and Martin Maher’s elegant identity for jewellery brand bo•be. The roundup showcases diverse approaches to branding across finance, healthcare, music, logistics, and jewellery sectors.
