Brand Identity And Packaging For Cob Foods

Saint-Urbain developed the naming, brand strategy, identity, and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. Drawing inspiration from 1970s snack packaging, the design uses a sunny retro palette and playful visuals to make clean, allergen-free eating feel nostalgic and joyful.