BP&O’s Emily Gosling reviews Saint Urbain’s branding and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The identity features a bold retro wordmark, nostalgic color palette, and typefaces Subtil Grotesk, Obviously, and GT Standard. Despite some critique of the 'clean eating' rhetoric, the design is praised for its joyful, confident, and iconic execution.
