Saint-Urbain created the brand identity for Cob, a new sorghum-based snack brand backed by Jessica Davidoff and Novak Djokovic. The design draws inspiration from 1970s kitchen culture, combining nostalgic warmth with modern clarity. The project includes naming, strategy, packaging, and a joyful visual system that reimagines clean eating with optimism and personality.
Saint-Urbain created a nostalgic yet modern brand identity for Cob Foods, a sorghum-based snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The design draws from 1970s kitchen culture, using sunny colors, playful patterns, and a custom condensed wordmark to evoke warmth and joy. The project redefines 'better-for-you' branding by emphasizing optimism and indulgence rather than restraint.
BP&O’s Emily Gosling reviews Saint Urbain’s branding and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The identity features a bold retro wordmark, nostalgic color palette, and typefaces Subtil Grotesk, Obviously, and GT Standard. Despite some critique of the 'clean eating' rhetoric, the design is praised for its joyful, confident, and iconic execution.
