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GT Standard — 1 case
Used by Saint Urbain
Set for Cob Foods
Cases set in GT Standard, as credited by the studios in their own writeups.
GT Standard in the news
- New Branding for Yes! Apples by Blurr Bureau
BP&O · Mar 31, 2026
BP&O features Blurr Bureau’s new brand identity for Yes! Apples, a collective of New York orchards. The project reimagines apple branding with a witty, nostalgic visual system inspired by fruit stickers, New York iconography, and playful typography. The result is a confident, joyful identity that revitalizes a traditional product category.
Blurr BureauYes! Applesbranding - Cob by Saint Urbain
BP&O · Nov 11, 2025
BP&O’s Emily Gosling reviews Saint Urbain’s branding and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The identity features a bold retro wordmark, nostalgic color palette, and typefaces Subtil Grotesk, Obviously, and GT Standard. Despite some critique of the 'clean eating' rhetoric, the design is praised for its joyful, confident, and iconic execution.
- Bruno Transforms Ornikar from Disruptor to Trustworthy Brand
The Brand Identity · Oct 16, 2025
Paris-based studio Bruno rebranded Ornikar, evolving the French driving school and insurance brand from a youthful disruptor into a trusted companion. The new identity refines its color palette, introduces GT Standard type, and embraces nostalgic French illustration by Maëlle Dubois. The rebrand balances appeal to both young drivers and their parents through authenticity, heritage cues, and user-generated content.
- Five design projects led by Pentagram’s 2DADS packaging
The Brand Identity · Jun 29, 2022
This edition of The Edit rounds up five identity projects by Pentagram, Orchidea Agency, Order, DNCO and Ocular. Highlights include Pentagram's bold typographic beer packaging for Canadian brewer 2DADS, an archetype-led wellness identity for Perla Helsa, and wayfinding-led branding for accounting firm RightWay.