BP&O’s Emily Gosling reviews Saint Urbain’s branding and packaging for Cob Foods, a corn-free snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The identity features a bold retro wordmark, nostalgic color palette, and typefaces Subtil Grotesk, Obviously, and GT Standard. Despite some critique of the 'clean eating' rhetoric, the design is praised for its joyful, confident, and iconic execution.
Paris-based studio Bruno rebranded Ornikar, evolving the French driving school and insurance brand from a youthful disruptor into a trusted companion. The new identity refines its color palette, introduces GT Standard type, and embraces nostalgic French illustration by Maëlle Dubois. The rebrand balances appeal to both young drivers and their parents through authenticity, heritage cues, and user-generated content.
