Saint Urbain created a playful and nostalgic brand identity for Front of House (FOH), a digital platform offering collectible NFTs from top bars and restaurants. Drawing inspiration from 90s internet culture, the design uses vibrant RGB colors, retro typography, and animated grids to make the web3 dining experience approachable and fun.
The Brand Identity features Saint-Urbain’s playful and nostalgic brand identity for NFT retailer Front of House, a digital marketplace connecting food culture and web culture. The design uses vibrant colors, retro references, and a mix of typefaces to evoke both restaurant and internet aesthetics. Creative Director Alex Ostroff explains how the identity aims to make FoH recognizable through humor, personality, and style.