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Milu Design Cases | D1S1

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Milu

Design work for Milu, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Dec 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Saint Urbain (1)

Visual Identity and Branding for Milu Restaurant
Saint Urbain developed a modern and approachable visual identity for Milu, a fast-casual Chinese restaurant in Manhattan. Drawing inspiration from traditional Chinese illustrations and Hong Kong-style cafes, the branding blends cultural authenticity with a contemporary, playful aesthetic across packaging, signage, and collateral.
Hand-drawn Illustration, Restaurant, Signage

Designers behind the work

Designers and creative leads credited on Milu projects in press coverage.

Alex Ostroffat Saint-Urbain29

News & interviews

Alex Ostroff on Saint-Urbain’s cosmic new site and creating unique voices that tell amazing stories
The Brand Identity · Jun 15, 2023 · Interview
The Brand Identity interviews Saint-Urbain founder Alex Ostroff about the agency’s new cosmic-themed website and refreshed brand identity. Ostroff discusses the studio’s growth, philosophy, and global team, as well as the creative inspiration behind their retro-futurist aesthetic. The conversation highlights Saint-Urbain’s relationship-driven approach and passion for creating distinctive, emotionally resonant brands.
Saint-UrbainMill3Mile End DeliBlack Seed Bagelsbranding
Alex Ostroff Poppy Thaxter
The Edit: five new projects including Milu by Saint-Urbain
The Brand Identity · Nov 12, 2020
The Brand Identity’s 'The Edit' showcases five new design projects, including Saint-Urbain’s branding for Milu, aether³’s experimental identity, Lizzie Frost’s work for Pacific restaurant, Love Street Studio’s luminous identity for Joana Forjaz, and Decade’s campaign for Paravel. Each project highlights distinct creative approaches across branding, illustration, and campaign design.
Saint-Urbainaether³

Love Street Studio

Pacific

branding