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Massi’s Design Cases | D1S1

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Massi’s

Design work for Massi’s, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Dec 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Saint Urbain (1)

Brand Identity for Massi’s Italian Sandwich Shop
Saint-Urbain developed a warm and playful brand identity for Massi’s, a family-style Italian sandwich shop in Astoria, Queens. Drawing inspiration from the traditional Italian card game Scopa, the design blends vintage bakery charm with handcrafted details and a timeless, neighborhood feel.
Bread, Drawing, Hand-drawn, Hand-drawn Illustration, Restaurant, Signage

Designers behind the work

Designers and creative leads credited on Massi’s projects in press coverage.

Alex Ostroffat Saint-Urbain29

News & interviews

Saint-Urbain Revitalizes Massi's Deli with Childhood-Inspired Rebrand
The Brand Identity · Sep 2, 2025
Saint-Urbain rebranded Massi’s, an Italian deli in Astoria, Queens, drawing inspiration from founder Alex Ostroff’s childhood memories of Italian restaurants. The identity features hand-drawn illustrations based on the Scopa card game, a nostalgic color palette, and custom typography that blends Italian and American deli traditions. The result is a warm, culturally resonant brand that connects emotionally with the community.
Saint-Urbain Massi’sbranding
Alex Ostroff