Genaro Garmilla
Designer · Art Director
Articles & interviews
- Saint-Urbain frames the West Village as something you do, not visit
Saint-Urbain developed a conceptual brand identity for the West Village Partnership, reimagining the neighbourhood as an active verb rather than a static place. Drawing from local typography, community participation, and the area’s irregular geometry, the identity uses tactile type, vibrant colours, and documentary photography to reflect the spirit of collective life. The project spans strategy, design, copywriting, motion, and 3D concepts, positioning the West Village as a living, participatory environment.
- Saint-Urbain Redefines Now Now Hotel as a Gateway for Solo Travelers
Saint-Urbain developed the brand identity for Now Now, a pod hotel in Lower Manhattan designed for solo travellers seeking exploration. The identity centers on ideas of transition, presence, and connection, expressed through a modular wordmark inspired by keyholes, warm gradients, and human-centered typography. The project includes a full suite of collateral from signage to digital templates and merchandise.