West Village Partnership Design Cases

Designers behind the work

Designers and creative leads credited on West Village Partnership projects in press coverage.

Alex Ostroffat Saint-Urbain21

Guillaume Lavalléeat Demande Spéciale5

Genaro Garmillaat Saint-Urbain2

News & interviews

• Saint-Urbain frames the West Village as something you do, not visit

  The Brand Identity · Mar 24, 2026

  Saint-Urbain developed a conceptual brand identity for the West Village Partnership, reimagining the neighbourhood as an active verb rather than a static place. Drawing from local typography, community participation, and the area’s irregular geometry, the identity uses tactile type, vibrant colours, and documentary photography to reflect the spirit of collective life. The project spans strategy, design, copywriting, motion, and 3D concepts, positioning the West Village as a living, participatory environment.

  Saint-UrbainWest Village Partnershipbranding