Saint-Urbain developed the brand identity for Beam, a butt wellness brand aiming to destigmatize rectal health through a balance of playfulness and credibility. The identity uses rounded typography, a warm green and cream palette, and inclusive photography to create a welcoming, unembarrassed tone. Collaborations with illustrators, animators, and photographers helped extend the brand across packaging, motion, and digital applications.
Creative Boom reports on Saint-Urbain’s bold rebrand for Beam, a new personal care brand focused on 'butt wellness'. The Brooklyn studio created a playful, inclusive identity that replaces embarrassment with pride, using warm colors, friendly typography, and light-inspired visuals. The project aims to destigmatize a taboo wellness topic through confident design and messaging.
SEESAW features Beam, a browser-based smart contract wallet designed to simplify the Web3 experience through account abstraction. The project highlights a clean, user-friendly interface and uses the Sofia Sans typeface. It is positioned within the crypto and finance sectors as a seamless digital wallet solution.
