Product Design And Launch Campaign For A Smart Projector Startup

Hear The Youth developed Beam from a simple concept into a smart projector platform that turns flat surfaces into canvases for ideas and images. Hear The Youth shaped the product design, user experience, and launch narrative, combining robust technology with elegant form. The project debuted on Kickstarter, where Beam became the most celebrated Dutch campaign on the platform at the time, reaching 400% of its funding target with nearly 2,000 supporters. By the end of 2015, the first units were delivered to backers, marking Beam’s entry into smart integrated living spaces.