Saint Urbain developed a scalable brand identity for Emmy Squared, a Brooklyn-born Detroit-style pizza chain. The project included playful illustrated characters, a refined color and font system, and cohesive menus and collateral that balance modern polish with a fun, unpolished charm.
The Brand Identity interviews Saint-Urbain founder Alex Ostroff about the agency’s new cosmic-themed website and refreshed brand identity. Ostroff discusses the studio’s growth, philosophy, and global team, as well as the creative inspiration behind their retro-futurist aesthetic. The conversation highlights Saint-Urbain’s relationship-driven approach and passion for creating distinctive, emotionally resonant brands.