The article by Poppy Thaxter showcases six creative examples of brand merchandise that go beyond typical promotional items like pens and water bottles. It highlights how studios such as Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta have applied brand identities to fun and unexpected merch applications. The piece celebrates playful, colourful, and experimental approaches to brand expression through tangible products.
Saint-Urbain created an inclusive and playful brand identity for Erne, a new platform dedicated to Pickleball players. The design features a custom wordmark, vibrant color palette, and a mix of typefaces that balance technical precision with expressive energy. The identity captures the sport’s fun, approachable spirit while maintaining a sense of sincerity and craftsmanship.
