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Feature Display in Use — 2 Real Brand Examples | D1S1

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Feature Display — 2 cases

Used by Saint Urbain, Pentagram

Set for American Girl, Entrée

Cases set in Feature Display, as credited by the studios in their own writeups.

Entree

Entree by Saint Urbain

Brand Identity And Packaging For Entrée Meal Delivery Service

Palette, Marketing, Meal, Delivery

American Girl

American Girl by Pentagram

Brand Refresh For American Girl

Book, Shopping Bags, Toy

Feature Display in the news

5x5 builds bold, lasting identity for ONE’s urban practice
The Brand Identity · Aug 13, 2026
London agency 5x5 refreshed the identity of architecture and urbanism practice ONE, retaining and distilling its existing symbol-based system rather than replacing it. The new system centres on a sculptural O-N-E mark built from Zed Display letterforms, supported by Feature Display, a practice-informed colour palette, and adaptable 3D, motion and image-led applications.
5x5ONEONEbranding
Logo & Branding: Entrée by Saint Urbain
BP&O · Sep 12, 2023
BP&O features Saint Urbain’s rebrand for Entrée, a fine-dining meal delivery service. The new identity uses table-setting inspired shapes, a muted yet expressive color palette, and refined typography to convey sophistication and joy. While the typography is critiqued as somewhat generic, the packaging and photography are praised for their clarity and elegance.
Saint Urbain Entréebranding
Emily Gosling