This instalment of The Edit highlights five design projects by Carla Palette, Ragged Edge, Goods, Kyle Lamond and Ali Hanson. The selected work spans SOIL Skincare's transparent, natural identity; Papier's brand reinvention; Db's reduced-material packaging system; Lamond's brutalism book; and Hyht's British-wool-focused knitwear identity.
The Brand Identity interviews London-based branding agency Ragged Edge, co-founded by Max Ottignon and Luke Woodhouse, about their philosophy of 'branding with substance' and recent projects for Camden Market, Hipchips, Bulb, Grey Goose, and Giraffe. The discussion covers their integrated approach, bespoke type design, and the strategic thinking behind their visual identities. The studio emphasizes authenticity, experimentation, and a human touch in their work.