Haus built an interactive video companion to Grey Goose’s Fly Beyond campaign for the brand’s YouTube channel. Starting from a broadcast spot created by Digital Arts Network, Haus filmed bartender-led vignettes that teach users how to mix signature cocktails. Hotspots embedded in the commercial triggered a brief “What are you in the mood for?” questionnaire, routing each viewer to a cocktail video tailored to personal taste. The interface used delicate line art, sheer overlays, and subtle blur to evoke the frosted bottle, guiding viewers without overwhelming choices. A single-page frontend architecture intelligently fetched imagery, video, and JavaScript, while elegant cuts, eases, and transitions blurred the seams between film and interaction, creating a continuous, conversational flow.
AKQA created The Sipping Room, an Alexa Skill that brings Grey Goose’s mixology expertise into users’ homes. Through voice interaction, it guides users in crafting cocktails with charm and precision, offering personalized recipes and step-by-step instructions. The experience deepens Grey Goose’s connection with consumers while embracing the rise of smart home technology.
The Brand Identity interviews London-based branding agency Ragged Edge, co-founded by Max Ottignon and Luke Woodhouse, about their philosophy of 'branding with substance' and recent projects for Camden Market, Hipchips, Bulb, Grey Goose, and Giraffe. The discussion covers their integrated approach, bespoke type design, and the strategic thinking behind their visual identities. The studio emphasizes authenticity, experimentation, and a human touch in their work.