A Friend of Mine rebranded DISCO, an Australian SaaS platform for music professionals, to reflect its position at the intersection of music culture and technology. Drawing on cymatics—the visualization of sound through vibration—the new identity transforms sound into dynamic visual forms, balancing analogue authenticity with digital sophistication.
High Tide collaborated with Disco from its inception to craft a distinctive brand strategy, visual identity, packaging system, and e-commerce platform. Drawing from influences like ancient Greek sculpture and natural plant forms, the team art directed product and lifestyle photography to express a confident, modern approach to men’s self-care.