Designing For Things You Can't SeeBP&O · Feb 4, 2026
The article explores MOUTHWASH Studio’s evolution of Seed’s brand identity, focusing on how to visualize the unseen world of microbes through design. Collaborating with type foundry Dinamo, the team developed Seed Sans, a variable typeface and expanded color system that balance scientific credibility with approachability. The refreshed identity reflects a broader shift toward adaptive, evidence-based branding in the health and science sector.
