Snapchat

Design work for Snapchat, collected from the studios behind it.

Design cases by studio

A preview of 6 cases across 6 studios. The full collection is included with Pro.

Augmented Reality Campaigns for Snapchat
Haus partnered with Snapchat as one of the first certified Lens Studio partners to create interactive AR experiences. Through immersive lenses for major brands like Cheetos, Stranger Things, and Fantastic Beasts, the collaboration transformed promotions into playful, shareable moments that drive engagement and awareness.
Animation, 3d Animation, 3d Illustration, Augmented Reality, Lens, Smartphone

Brand System Evolution for Snapchat
High Tide collaborated with Snapchat to evolve its brand system while preserving the platform’s playful and irreverent spirit. The studio developed a cohesive visual and motion language that reflects the energy of Snapchat’s community, empowering global teams with interactive brand guidelines and creative principles for consistent yet expressive execution.
System, Motion, Guidelines

Sticker and Filter Design for Snapchat International Women's Day
illo collaborated with Snapchat to create a vibrant set of stickers and AR filters celebrating International Women’s Day. The project focused on themes of friendship, balance, and strength, using bold colors and playful illustrations to convey empowerment and positivity. The designs also incorporated local Italian touches, such as mimosa symbols and taglines.
Hand-drawn Illustration, Sticker, Yoga

Augmented Reality Experience for the Zoo of Extinct Animals
The Zoo of Extinct Animals is an augmented reality experience developed during a residency with Snapchat. It allows users to interact with life-sized digital recreations of recently extinct species, raising awareness about the impact of human activity on wildlife and promoting environmental action.
Animation, 3d Animation, 3d Illustration, Augmented Reality, Conservation, Lens, Pollution, River, Wildlife

Augmented Reality Shopping Experience Design for Snapchat
Clay collaborated with Snapchat to design an immersive AR shopping experience integrated into the app’s lenses. The project included interface design, animation tutorials, and 3D modeling to create an intuitive and engaging try-on experience for apparel, accessories, and makeup. The result enhanced user interaction through gesture and voice controls, redefining social commerce within the Snapchat ecosystem.
Animation, 3d Animation, 3d Illustration, Apparel, Augmented Reality, Camera, Device, Lens

Experiential Game Campaign for Snapchat
Studio Mega collaborated with Snapchat to create 'Agency Adventure,' a web-based video game designed to engage marketing professionals through playful storytelling. The experience combined insider agency humor, competitive leaderboards, and a hidden AR feature, extending into real-world pop-up arcade activations across New York City.
Augmented Reality, Office