Louis Persent
Founder
In their own words
We're leaving behind rigid top-down campaigns and moving towards projects and commissions. It's an open approach to brand-building that's allowed us to shoot 50 women in one day, commission a friend group to shoot a summer collection on a trip to Athens, and have a pipeline of future projects that will keep exploring what it means to be designed for an open mind.
We're leaving behind rigid top-down campaigns and moving towards projects and commissions. It's an open approach to brand-building that's allowed us to shoot 50 women in one day, commission a friend group to shoot a summer collection on a trip to Athens, and have a pipeline of future projects that will keep exploring what it means to be designed for an open mind.
We're leaving behind rigid top-down campaigns and moving towards projects and commissions. It's an open approach to brand-building that's allowed us to shoot 50 women in one day, commission a friend group to shoot a summer collection on a trip to Athens, and have a pipeline of future projects that will keep exploring what it means to be designed for an open mind.
Articles & interviews3
- Whistles Casts 50 Customers for 50th Anniversary London Campaign
To mark its 50th anniversary, British fashion retailer Whistles worked with London agency Weirdo on a campaign casting 50 women aged 19 to 72 who responded to cryptic fly-posters across London. The work includes a two-minute film, out-of-home, social, digital and in-store content, alongside refreshed positioning—"Designed for an Open Mind"—and a citrus signature colour called Lemonade.
- Whistles Casts 50 Customers for 50th Anniversary London Campaign
For Whistles' 50th anniversary, London agency Weirdo used anonymous fly-posters seeking "open-minded women" to recruit 50 customers, aged 19 to 72, for a fashion campaign. The work includes a two-minute camcorder-led film, photography by Alice Neale, and rollouts across out-of-home, social, digital and in-store channels. Weirdo also evolved the brand positioning to "Designed for an Open Mind" and introduced a citrus signature colour named Lemonade.
- Whistles Casts 50 Customers Across London for 50th Anniversary