The Collected Works developed Fable’s brand identity and written ethos for the launch of its accessible animation platform. The team created a cohesive visual system spanning digital and physical touchpoints, emphasizing creativity, growth, and collaboration through a modular design language.
High Tide partnered with Fable to define their brand positioning and develop a distinctive name. The studio crafted a visual identity that merges storybook charm with high-fashion sophistication, complemented by custom illustrations and art-directed photography. The result is a cohesive brand experience that celebrates the bond between pets and their owners.