High Tide Brands 25 Kent With Architecture-Inspired IdentityThe Brand Identity · Jan 28, 2020
High Tide created a ground-up brand identity for 25 Kent, a large irregularly stacked commercial office building in Williamsburg, New York. The identity uses a geometric 25 icon, an angular custom wordmark, PX Grotesk typography, and a restrained palette based on the building's black, white, wood, concrete, and brick materials.
