Campbell Hay

The Brand Identity · Dec 5, 2024

The article is a colour-focused editorial from The Brand Identity exploring how purple is used effectively in branding and identity design. It highlights multiple studios and projects that showcase the hue’s emotional and technological associations, from Ragged Edge’s Bayzat to Studio Oker’s JIDU. The piece positions purple as a versatile and sophisticated choice for innovation-led brands.

The Brand Identity · Jul 17, 2024

Campbell Hay developed a refreshed brand identity for architecture and interior design studio Basha-Franklin, focusing on a balance between vibrancy and restraint. The project combines expressive colour, concise copy, and a dual-typeface system to reflect the studio’s warm, immersive approach. The result is a flexible identity that adapts across digital and physical touchpoints.

The Brand Identity · Jun 29, 2023

The article showcases eight branding projects for architectural developments and buildings, featuring work from studios including Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave. Each identity reflects the architectural and cultural context of its respective development, from retail centers to residential towers, emphasizing modernist influences, typographic experimentation, and material sensitivity.

The Brand Identity · Sep 9, 2022

London-based studio Campbell Hay developed a flexible brand identity for The Sans, a refurbished modernist office building originally built in 1962. Drawing inspiration from the building’s architecture and materials, the identity features a custom grid, bespoke lettering, and a minimal palette derived from the structure’s exterior. The project balances modernist principles with contemporary design sensibilities, using Monument Grotesk to echo the building’s raw yet refined aesthetic.

The Brand Identity · Sep 27, 2021

Campbell Hay developed a refined new identity for Islington Design District ahead of the 2021 London Design Festival. The rebrand uses elegant line-based forms, Neue Haas Grotesk and Panama typefaces, and a distinctive purple palette to celebrate creativity and reconnection within the district. The project positions Islington as a leading creative hub while maintaining flexibility for future iterations.

The Brand Identity · Oct 9, 2020 · Interview

This interview from The Brand Identity’s 'The Designers' series features Wai Ming Ng, Design Lead at London-based studio Campbell Hay. Ng discusses his international career across The Netherlands, Hong Kong, and London, his approach to design and photography, and his experiences working within Campbell Hay’s collaborative environment. The conversation explores his design ethos, influences, and reflections on working during lockdown.

The Brand Identity · Jul 23, 2020

The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Brand Brothers’ rebrand for Tweag, Bright Bright Great’s identity for KIWI Arts Group, Slanted’s Los Angeles issue, Campbell Hay’s rebrand of International Quarter London, and papa tom’s identity for WOLLIN. Each project showcases distinct visual systems, from modular tech-inspired forms to playful material-driven branding.

The Brand Identity · Jul 9, 2020

The Brand Identity features Campbell Hay’s branding for Batera, a pintxos bar at London’s Borough Market inspired by the convivial spirit of San Sebastián. The studio developed the name, visual identity, and interior design, using warm materials and a condensed logotype to evoke togetherness. Typography, illustration, and bespoke signage reinforce the lively Basque atmosphere.