Wai Ming Ng
Design Director · Designer
Studios:Campbell Hay
Quotes
“The original brand was focused on selling high-end, luxury apartments at Islington Square and it was a reflection of the lifestyle that comes with that.”
“The rebrand needed to be more approachable and accessible to a different, and in fact wider audience.”
“The 3D arches are ever-evolving. They are specifically designed to help promote on-site placemaking initiatives, and are different each time depending on the actual event.”
“We understand the brand, where it all started and where to move next.”
“The new place brand is tailored to the consumer and promotes Islington Square as a destination.”
“We wanted a brand that felt bespoke and dynamic to reflect the independent offering of Islington Square.”
“We wanted to create an identity that we could tone up or down when needed.”
“As with every project the biggest challenge is to understand and align with your client, to deliver work that truly represents them but is also true to your studio’s approach.”
“The most rewarding aspect is a client that is genuinely happy and grateful for the work that you have done together.”
“For some reason, I got really obsessed with the Nike swoosh.”