In their own words
The entire identity revolves around the arch shape, creating a connection with the two big Edwardian style arches through which you enter the site.
We have built on this further by incorporating them as a key visual asset of the new brand.
Articles & interviews
- Campbell Hay Revamps Islington Square Brand for Wider Appeal
Campbell Hay rebranded Islington Square, a mixed-use development in London, to reflect its evolution from a residential sales focus to a vibrant retail and leisure destination. Drawing inspiration from the site's Edwardian arches, the studio created a flexible identity centered on an arch motif, supported by bespoke typography and adaptable 3D visuals. The result is an approachable, dynamic brand that connects the physical architecture with the area's diverse offerings.
- Campbell Hay Redesigns Islington Square Brand for Broader Appeal
Campbell Hay has created a new place brand for Islington Square, repositioning it from a residential-led development to a vibrant retail and cultural destination in London. The rebrand features bold motion graphics, dynamic 3D arches inspired by the site's Edwardian architecture, and an inviting tone of voice to attract visitors. The project reflects Campbell Hay’s long-term collaboration with the client and its evolution into a lifestyle-focused brand.