fagerström is an independent design and branding studio based in New York and Madrid, led by Founder and Creative Director Puli Arancibia and Head of Business & Strategy Joaquín Pinochet. The studio specializes in crafting cohesive, meaningful brand experiences that balance strategy and creativity. With a global client base spanning startups to established corporations, fagerström has developed identities for brands such as Savant, Salad, and Cérémonie. Their project Savant was featured in Viction:ary’s *Stencil in Use*, and Arancibia has served as a jury member for the prestigious ADCV Awards.
Works with Blackletter
Their own site is set in Euclid Flex, Inter, pitch sans
Technologies detected on fagerström's website.
This edition of The Edit highlights five identity projects across pizza, architecture visualisation, cocktail delivery, vegan skincare and jewellery. The selected work ranges from Antonio Golia’s deliberately imperfect, pop-art pizza branding to minimalist, type-led cosmetics packaging and Kinetic’s gradient-rich identity for Curious Creatures.
This edition of The Edit highlights five projects spanning chess posters, an NFT platform, fashion identities and a sustainability publication. Featured work includes fagerström's playable monochrome Schackbräde posters, NFTYPE's Helvetica-based number NFTs, and identities by Nacho Zacarés and Richard Rodrigues. The roundup also covers Federico Barbon's material-research book, Aesthetics of Sustainability.
This edition of The Edit highlights five recently discovered projects spanning cultural, architectural, fashion, hospitality and film-production branding. The projects include Mark El-khatib's geometric MK Gallery rebrand, AG Design Agency's Pandemic Architecture campaign, fagerström's SOIKK identity, ILVZ Estudio's Candela identity and BOND's visual system for North Star Film Alliance.