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Pitch Sans — 2 cases
Used by Order Design, Alter
Set for Phaidon, Reef Restoration and Adaptation Program
Cases set in Pitch Sans, as credited by the studios in their own writeups.
Used by Order Design, Alter
Set for Phaidon, Reef Restoration and Adaptation Program
Cases set in Pitch Sans, as credited by the studios in their own writeups.
This edition of The Edit spotlights five international branding projects across convenience retail, jewellery, upcycled products, natural wine and sleepwear. The lead project is Meat Studio's neon, 8-bit identity for Beijing convenience store Gogo, while the other featured work foregrounds sustainability, material storytelling, minimal typography and playful visual concepts.
Meat Studio created a bold and typographically expressive identity for Tiago Home Kitchen, a Beijing-based Italian restaurant. Drawing on mid-century Italian modernism and furniture design, the system pairs oversized custom THK lettering with Pitch Sans and a vibrant Mediterranean-informed colour palette.
