Logo & Branding for Yellowbird by GanderBP&O · Dec 24, 2024
BP&O features Gander’s rebrand for Texas-based hot sauce company Yellowbird. The Brooklyn studio simplified the brand’s visual identity with a bold yellow palette, playful mascot, and cohesive packaging system, extending the character into digital and lifestyle applications. The redesign positions Yellowbird as a fun, everyday hot sauce with strong brand storytelling and worldbuilding.