Rebrand and Packaging Design for Yellowbird Hot Sauce

Gander partnered with Austin-based hot sauce brand Yellowbird to reimagine its mascot and visual identity. The rebrand simplified and amplified the brand’s personality, centering the playful bird icon and vibrant yellow palette to stand out on shelves and online. The result is a bold, offbeat identity that captures Yellowbird’s balance of craft, mischief, and everyday appeal.