Based between Toronto and Beijing, Meat Studio is a cross-cultural design agency creating meaningful brands through clarity, craft, and concept. The studio specializes in brand identity, packaging, and visual systems that bridge the familiar and the unfamiliar. Their work spans clients such as Nike, Tencent, and VOGUE Film, reflecting a commitment to design that is pure, simple, and powerful. Recognized globally, Meat has received accolades including the Tokyo Type Directors Club Excellent Work selection, Communication Arts Award of Excellence, and multiple Hiiibrand and Asia Pacific Design honors, establishing it as a leader in contemporary branding and visual design.
Their own site is set in Basel Grotesk
Awarded work credited to Meat. Coverage is partial; projects may be shared with other studios.
Entrant Company, Design Agency, Production Company: Meat Studio
Technologies detected on Meat's website.
This edition of The Edit spotlights five international branding projects across convenience retail, jewellery, upcycled products, natural wine and sleepwear. The lead project is Meat Studio's neon, 8-bit identity for Beijing convenience store Gogo, while the other featured work foregrounds sustainability, material storytelling, minimal typography and playful visual concepts.
Meat Studio created a bold and typographically expressive identity for Tiago Home Kitchen, a Beijing-based Italian restaurant. Drawing on mid-century Italian modernism and furniture design, the system pairs oversized custom THK lettering with Pitch Sans and a vibrant Mediterranean-informed colour palette.
The Brand Identity’s April 2021 edition of 'The Edit' spotlights five new design projects, including the brand identity for digital learning platform Other Echo by Faith Studio and studio_ink_work. Other featured works include branding for TIPTOE&ROLL, Skinclub, Octavia, and Cottonly, showcasing diverse approaches to typography, materials, and visual storytelling across industries from education to fashion and cosmetics.