← Back to Fonts
Basel Grotesk — 2 cases
Used by Moniker, Vanderbrand
Set for Slate Asset Management, Sunday Robotics
Cases set in Basel Grotesk, as credited by the studios in their own writeups.
Used by Moniker, Vanderbrand
Set for Slate Asset Management, Sunday Robotics
Cases set in Basel Grotesk, as credited by the studios in their own writeups.
Creative Boom features the new brand identity for robotics company Sunday, created in collaboration with San Francisco studio Moniker. The project, called 'Playful Precision', balances warmth and technical credibility to introduce Sunday’s autonomous home robot, Memo. The identity uses calm visuals, thoughtful motion, and a dual-type system to communicate both approachability and engineering rigor.
New York-based studio Creech has created a refined yet playful brand identity for Seremoni, a high-end fishing brand promoting the Japanese Ike Jime method. The design combines warm illustration, tactile packaging, and humanist typography to express quality, sustainability, and craftsmanship. The project balances emotional appeal with technical precision, using silver foil packaging and a mascot-inspired visual language.
Creech developed a brand identity and packaging system for sustainable seafood company Seremoni, blending premium quality with approachability. The design draws inspiration from fish patterns and colors, features custom typography, and includes playful illustrations by Fried Cactus Studio. The identity aims to educate consumers about sustainable fishing while maintaining an inviting, high-quality aesthetic.
This instalment of The Edit highlights five branding projects from Smith & Diction, Vanderbrand, Memory Studio, A LINE and United Design Lab. Projects include Minted’s running-oriented fashion refresh, Corktown’s gradient-led residential identity, a minimalist gallery identity, Rotate’s cybersecurity rebrand, and SKYPEOPLE’s technology-focused outerwear branding.