Transport partnered with Divvy, a rent-to-own home buying startup, to elevate its presence from regional recognition to national awareness. The project included audience research, brand positioning, a refreshed identity, a new website, and a multi-channel campaign across TV, digital, radio, direct mail, and print that drove a sixfold increase in applications.
Fagerström developed the naming, brand strategy, and visual identity for Divvy, a contemporary cake shop and patisserie in Riyadh. The concept centers around sharing and artistry, expressed through a distinctive wordmark and an asterisk symbol representing a divided cake. The brand positions Divvy as a modern, art-inspired bakery redefining the local pastry scene.